The Mapa, day by day

What was added, day by day

1. Tuesday

   Oct 13

   Visits for this day appear on the page after the day ends.

   • Update

     Share carousel

     Thematic pages gained a second button: it copies the caption with the link and sends all the article’s images, one per section, to the app you choose.

   • Update

     The Mapa in Spanish and English

     Every page now has a Spanish and an English version, with cards, stories and print materials in that language. The language switcher is in the menu and the footer.

2. Monday

   Oct 12

   13.7Kpage visits

   shares

   1.7K

   reads to the end

   2.1K

   material downloads

   75

   entries via QR code

   10

   states with visits

   27

   Most visited:

   Start, Corruption, Overview

   Where visitors came from:

   direct access 46%, Instagram 24%, Google 23%

   • New pageThe Milei model

     The Milei-inspired cut and what it hits

   • New pageKamikaze PEC

     Flávio voted yes on the R$ 600 only until the election

   • New pageCall-outs

     Why calling out artists does not win votes, and what works

   • New pageMemes and maneuvering

     Memes, social media and outside pressure on the election

   • New pageAllies

     Convicts and people under investigation around Flávio

3. Sunday

   Oct 11

   15.1Kpage visits

   shares

   2.2K

   reads to the end

   3.9K

   material downloads

   132

   entries via QR code

   21

   states with visits

   27

   Most visited:

   Corruption, Start, Overview

   Where visitors came from:

   direct access 47%, Instagram 26%, Google 23%

   • New pageElectioneering measures

     Bolsonaro’s benefit had an end date. Lula’s, a law.

   • New pageThe two plans

     What Lula’s and Flávio’s plans say, side by side

   • New pageStart

     Everything the Mapa brings together and how to use each part

4. Saturday

   Oct 10

   14.4Kpage visits

   shares

   2K

   reads to the end

   4.7K

   material downloads

   108

   entries via QR code

   20

   states with visits

   27

   Most visited:

   Corruption, Overview, About the project

   Where visitors came from:

   direct access 49%, Google 24%, Instagram 21%

   • New pageStrategy

     For Janones: ready-made material, with sources, instead of silence

   • New pageCalm

     Rumors, boycotts and tact in the runoff campaign

   • New pageRallies

     Rallies by state and city, verified one by one

   • New pageLula and criminal gangs

     The TSE orders Flávio to remove posts about criminal factions again

   • New pageFlávio's livestream

     Tigrinho and hunger: what fact-checking found in the livestream

   • New pageLula and churches

     Flávio repeats the theme the TSE ordered removed in 2022

5. Friday

   Oct 9

   35.5Kpage visits

   shares

   4.8K

   reads to the end

   13K

   material downloads

   428

   entries via QR code

   27

   states with visits

   27

   Most visited:

   Corruption, About the project, Overview

   Where visitors came from:

   direct access 50%, Instagram 20%, Google 16%

   • New pageVorcaro: no evidence

     Vorcaro accused PT members; the PGR found no evidence

   • Update

     Material on gasoline and Pix

     Two new pieces to print and hand out: Flávio’s assurance at the peak of gasoline prices and the thanks to Trump over the tariff hike, as a poster, leaflets, mini flyers and image.

     → Outreach material
   • Update

     Material for people sharing the Mapa

     Two pieces to hand to people who want to help: an invitation to record a short video using the Mapa’s script, and another to listen to people who do not intend to vote. The QR code links to the guide.

     → Outreach material
   • Update

     Send the material via WhatsApp

     On a phone, each piece has a Send via WhatsApp button, with the image and link, and a Download to print button, with the sheet of four leaflets. The full kit can also be sent as a PDF.

     → Outreach material
   • New pagePromises and record

     The promise is to keep them. The record tells another story.

   • New pageSocial programs

     Farmácia Popular, R$ 600 enshrined in law and the income tax exemption

   • New pagePublic debt

     Rich countries owe more; interest is what swells the debt

   • New pageInterest rates and the Central Bank

     The 13.75% rate began under Bolsonaro. Today, it is falling.

6. Thursday

   Oct 8

   118.1Kpage visits

   shares

   18.1K

   reads to the end

   45.6K

   material downloads

   1.4K

   entries via QR code

   65

   states with visits

   27

   Most visited:

   Corruption, Social media outreach, About the project

   Where visitors came from:

   direct access 47%, Instagram 22%, Google 15%

   • Update

     Navigation by section

     Pages are now grouped into four sections that expand and collapse: Flávio, Lula, Get involved and The project. Search expands sections with results. The labels were removed.

   • New pageSeen from abroad

     What foreign newspapers and analysts wrote about Flávio

   • New pagePublic security

     Security: what Flávio proposes and who commands the police

   • New pageWhat's new

     What was added to the site, day by day, and each day’s visits

   • New pageWhom to reach

     The right page for the right person

   • New pageOverview

     The Mapa’s six central facts, on one page

7. Wednesday

   Oct 7

   85.9Kpage visits

   shares

   16.9K

   reads to the end

   35K

   material downloads

   1.7K

   entries via QR code

   123

   states with visits

   27

   Most visited:

   Corruption, Social media outreach, Women

   Where visitors came from:

   Instagram 45%, direct access 38%, Google 14%

   • New pageSocial media outreach

     From story to video: how to take the Mapa to social media

   • New pageConstitution

     Flávio wants to change the Constitution; see what he has already signed

   • New pageLeft and right

     The left has never had a majority in the Chamber of Deputies

   • New pagePolicy proposals

     38% of Flávio’s Instagram posts criticized opponents

   • New pageAbstention

     How to help people who did not vote in the first round vote in the runoff

   • Update

     Navigation labels

     In the page list, each page gained a label: Candidates for comparisons, and Action for material that helps people spread the word and vote.

   • Update

     Sharing inside apps on Android

     Inside Instagram, Facebook and other apps on Android, the Share button copies the link and offers to open the page in the phone’s browser, where the image can be shared.

8. Tuesday

   Oct 6

   11.3Kpage visits

   shares

   675

   reads to the end

   4.4K

   material downloads

   52

   entries via QR code

   1

   states with visits

   27

   Most visited:

   Corruption, Women, Change

   Where visitors came from:

   direct access 49%, X 29%, Instagram 20%

   Count from 10:50, when measurement went live.

   • New pageSalary kickbacks

     What Queiroz wrote and the rejected charges

   • New pageSovereignty

     What Flávio offered the US on rare earths

   • Update

     Share button

     Each page gained a story-format image featuring the main fact, and a button to share it at the beginning and end of the text.

   • New pageChange

     Flávio talks of change; he has held elected office for 23 years

   • Update

     Visit counts

     The site began counting how often each page is opened, read to the end and shared, without cookies or identifying readers.

     → Methodology
   • New pageHunger and food

     Hunger and food: Lula’s and Bolsonaro’s results

   • New pageForeign policy

     Agricultural markets: 507 under Lula, 239 under Flávio’s father

   • New pageEducation

     Schools, universities, school meals and Ideb, government by government

   • New pageOutreach material

     Posters and leaflets to print and hand out.

9. Monday

   Oct 5

   Visit counting began on October 6.

   • Update

     The Mapa goes live

     Seven pages compare Lula and Flávio Bolsonaro with facts and sources, alongside the methodology and the people behind the project.

   • New pageCorruption

     Flávio’s request to the banker associated with the biggest financial shortfall.

   • New pageWomen

     11 women ministers under Lula, 2 under Flávio’s father

   • New pageGasoline

     The gasoline price peak and the policy Flávio pledged to keep.

   • New pagePix

     The thanks to Trump and what Flávio offered on Pix.

   • New pageMilitia

     Honors, jobs and a budget amendment, from 2003 to 2023.

   • New pageParties

     Budget amendments and Master: Flávio’s party versus the PT

   • New pageBills and results

     Bills, programs and laws: two different records

   • New pageMethodology

     Where the figures come from and how they are handled.

   • New pageAbout the project

     Who is behind it, why, and how to get in touch.

   • New pageCatholics

     Flávio blamed “people inside the CNBB”, without evidence

   • New page6x1 workweek

     Flávio’s campaign wants the 6x1 vote after the election