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Mapa do Segundo Turno
Mapa do Segundo Turno

36/ 47Social media outreach

The script is ready. Now you need to record it.

Every Mapa page has a headline, a figure, context and sources: the framework for a short video for Reels, TikTok or Kwai. Sharing helps. Recording is the goal.

Image for stories and link to this page.

Image for stories and link to this page.

Level 1 · 1 minute

Share

Every page has the button Share, at the top and bottom. On a phone, it opens the device’s sharing options with the page image in story format and the link: choose Instagram, WhatsApp status or a conversation. On a computer, and in mobile browsers that do not share images, it downloads the image and copies the link. Inside Instagram or Facebook on Android, it copies the link and asks you to open the page in your phone’s browser, where image sharing works.

Send it to the right person, with a sentence of your own: gasoline for drivers, hunger for grocery shoppers, Pix for sellers. In groups, one page at a time.

Level 2 · 15 minutes

Recombine

Save the images from three or four pages and combine them into a carousel or video, one image after another, with your voice over them. They are already vertical, in short-video format; check the framing in an Instagram carousel.

Do not crop out the text or the source outlets shown in the image. On the last one, or in the caption, add the address: mapasegundoturno.com.br.

Level 3 · The goal

Record

A video with your face and your voice reaches people who would never open a link. Choose a page, read it to the end and record following its order. One minute is enough.

The page becomes a script

  1. 010–3 sFrom the page: Headline

    The hook

    Say the headline looking at the camera. It is what makes people stop scrolling.

  2. 023–15 sFrom the page: Chart

    The figure

    Show the chart: record the screen or use a green screen, with the page behind you. Stick to one figure.

  3. 0315–40 sFrom the page: Text

    The context

    Say in your own words who did what, and when. Do not exaggerate: being investigated is not being convicted.

  4. 0440–50 sFrom the page: References

    The source

    Show the source list and name the outlet and date. That is what separates your video from a rumor.

  5. 0550–60 sFrom the page: Address

    The invitation

    Say the page address and ask viewers to send it to someone. The runoff is on Sunday, October 25.

Formats that work

  • You and the page. A selfie video, with the page on a green screen behind you, pointing to the figure.
  • Narrated screen. Record the screen as you scroll through the page and narrate over it.
  • One fact a day. One page per video, in a series that always starts the same way.
  • Response. When someone discusses a Mapa topic, respond with the page and source, in a duet or your own video.
  • Conversation. A family member asks; you answer with the page in hand.

When recording

  • Phone vertical, light from the front: facing a window.
  • A quiet place with the phone close to you.
  • Always use captions: many people watch without sound. If you use automatic captions, check the numbers.
  • One topic per video, up to one minute.
  • Post the same video on Reels, TikTok, Kwai and YouTube Shorts, with the page address in the caption.

At all three levels

Listen

In comments and groups, you will meet people who do not intend to vote. In the first round, 33.5 million voters did not turn out, 21.08% of the electorate[1], the highest abstention rate in a presidential first round since 1998[2]. Almost 6 million cast blank or invalid votes for president[1].

In a Travessia poll for Estadão in September, 33.6% of those considering not voting said “politicians are all the same and nothing changes”[3]. And some people are considering voting for the other side. They are not someone to beat in an argument: they are the person you want to reach.

How to talk

  1. 01

    Thank them for the message.

    Anyone who writes, even to disagree, is paying attention. Start with thanks, not a counterargument.

  2. 02

    Ask before answering.

    “What matters most to you?” Listen to the whole answer and say, in your own words, what you understood before sending any link.

  3. 03

    Find the concrete problem.

    There almost always is one: gasoline, Pix, food, the 6x1 work schedule. Send only the Mapa page about it, with a sentence of your own.

  4. 04

    Tell your story.

    In experiments in the US, arguments alone did not change attitudes; with a nonjudgmental exchange of personal stories, exclusionary attitudes decreased slightly, for at least four months[4].

  5. 05

    Do not fight in public.

    If the conversation heats up, stop or move it to private messages. Changing your mind in front of everyone is hard; let the person come back later without losing face.

When answering

  • Instead of“People who do not vote are giving the country away.”

    Try“I understand the exhaustion. What made you give up?”

  • Instead of“They are not all the same. Do your research before speaking.”

    Try“A lot of things really are disappointing. Can I show you a difference that affects your pocket?”

  • Instead of“That is fake, you fell for a lie.”

    Try“Where did you see that? Send it over, and I’ll take a careful look.”

  • Instead of“If you vote for him, do not complain afterwards.”

    Try“I respect that. Can I send you a page with the source, and you tell me what you think?”

Lula, without illusions

Lula is no savior

After his 2022 victory, Lula said: “I know the magnitude of the mission history has reserved for me, and I know I will not be able to fulfill it alone”[5]. The Congress elected on October 4 serves a four-year term[6], until early 2031, and the left and center-left will hold 124 of the Chamber’s 513 seats[7].

On April 30, Congress overturned Lula’s veto of the PL da Dosimetria, which could reduce sentences, including those of people convicted over January 8[8]. Flávio celebrated: “I could not have a better birthday present”[9]. The president does not decide everything, but chooses a side.

The income tax exemption for people earning up to R$ 5,000 a month, proposed by the government, passed in Congress[10]. The PEC da Blindagem passed the Chamber with votes from several parties, including 12 from the PT[11]; after the September 21 demonstrations, the Senate’s CCJ rejected it unanimously[12].

It is no salvation. It is four years to pressure this Congress with the person who vetoed it as president, rather than the one who celebrated it, and to organize for a more progressive Congress in 2030. On the 25th, that breathing room is on the ballot.

Within the law

What not to do

  • Do not pay to boost posts. On the internet, anyone may engage in electoral campaigning, provided they do not pay to boost it[13].
  • Use your own profile. Fake profiles, anonymity and tools outside the social network to inflate reach are prohibited[13].
  • Do not send mass messages. Mass messaging of political and electoral content remains prohibited on messaging apps and platforms[14]. In a group, if people ask you to stop, stop.
  • No artificial intelligence for your face or voice. Record yourself. The TSE resolution bans deepfakes and requires disclosure when content has been fabricated or altered with AI[15].
  • Do not change the facts. The numbers and what the page says about each person stay as they are. Criticism with facts, without insults or doctored images.
  • On Sunday, October 25, nothing new. On election day, publishing new content or boosting posts is a crime; content already online may remain[13].

Share this page

An image with the main fact, in stories format, and the link to this page. To send the image with its caption, use Share carousel.

References15 sources

  1. 01Congresso em Foco · Saldo das urnas: Abstenções, nulos e brancos na eleição de 20262026 first round: 33.5 million did not vote (21.08% of the electorate); blank and invalid presidential votes, almost 6 million (4.77%).(opens in a new tab)
  2. 02Agência Brasil · TSE vai trabalhar para diminuir a abstenção no segundo turnoThe first-round abstention rate of 21.08% is the highest since 1998.(opens in a new tab)
  3. 03Times Brasil · DECISÃO 2026: 40% dos eleitores brasileiros relatam desalento com disputa presidencialTravessia for Estadão, 1,000 telephone interviews, 23 to September 25: among those considering not voting, 33.6% said politicians are all the same.(opens in a new tab)
  4. 04American Political Science Review · Reducing Exclusionary Attitudes through Interpersonal Conversation: Evidence from Three Field ExperimentsThree experiments, 6,869 voters in 7 US locations: arguments alone, no effect; with nonjudgmental exchanges of stories, exclusionary attitudes fell for at least four months (d from 0.04 to 0.08).(opens in a new tab)
  5. 05Poder360 · Leia a íntegra do pronunciamento da vitória de LulaLula: “I know I will not be able to fulfill it alone”.(opens in a new tab)
  6. 06Planalto · Constituição da República Federativa do Brasil de 1988Art. 44, sole paragraph: each legislative term lasts four years.(opens in a new tab)
  7. 07Poder360 · Partidos mais à direita terão 276 deputados na CâmaraChamber elected in 2026: left and center-left with 124 seats (125 in 2022), right with 276.(opens in a new tab)
  8. 08Migalhas · Congresso derruba veto de Lula ao PL da dosimetriaVeto overturned on April 30, 2026: 318 to 144 in the Chamber, 49 to 24 in the Senate.(opens in a new tab)
  9. 09Itatiaia · Flávio Bolsonaro chama derrubada de veto ao PL da Dosimetria de ‘presente de aniversário’Flávio: “I could not have a better birthday present.”(opens in a new tab)
  10. 10Agência Senado · Sancionada isenção do Imposto de Renda para quem ganha até R$ 5 mil por mêsPL 1.087/2025, submitted by the government, approved by Congress and signed into law on November 26, 2025.(opens in a new tab)
  11. 11Poder360 · 12 deputados do PT votam a favor da PEC da blindagem; saiba quem sãoThe amendment passed the Chamber 356 to 134 in the first round, with 12 PT votes in favor.(opens in a new tab)
  12. 12Agência Brasil · CCJ do Senado rejeita PEC da Blindagem por unanimidadeThe CCJ’s 26 senators rejected the amendment after the demonstrations on Sunday, September 21.(opens in a new tab)
  13. 13Planalto · Lei nº 9.504, de 30 de setembro de 1997Art. 57-B, IV, b (individual, no paid boosting), § 2º and § 3º, art. 57-D (anonymity) and art. 39, § 5º, IV (election day).(opens in a new tab)
  14. 14Agência Senado · Eleições: o que é permitido e o que é proibido nas redes sociaisMass messaging of political and electoral content remains prohibited in 2026.(opens in a new tab)
  15. 15Conjur · Deepfakes: passado, presente e futuro nas eleições brasileirasTSE Res. 23.610/2019: duty to disclose content fabricated or manipulated with AI and prohibition of deepfakes.(opens in a new tab)