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Mapa do Segundo Turno

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Everything the Mapa has, and how to use it until the 25th

Sourced facts about Lula and Flávio Bolsonaro for the October 25 runoff, and the materials to take each one to those who need it. The project takes a side: defends Lula’s choice, so every number can be checked.

Image for stories and link to this page.

Image for stories and link to this page.

Where to start

Four ways in

The sections

What’s in each part

Flávio

Documented facts about Flávio, each with its source.

  • Corruption — Flávio’s request to the banker associated with the biggest financial shortfall.
  • Gasoline — The gasoline price peak and the policy Flávio pledged to keep.
  • Pix — The thanks to Trump and what Flávio offered on Pix.
  • Militia — Honors, jobs and a budget amendment, from 2003 to 2023.
  • Parties — Budget amendments and Master: Flávio’s party versus the PT
  • Allies — Convicts and people under investigation around Flávio
  • Policy proposals — 38% of Flávio’s Instagram posts criticized opponents
  • The two plans — What Lula’s and Flávio’s plans say, side by side
  • Catholics — Flávio blamed “people inside the CNBB”, without evidence
  • 6x1 workweek — Flávio’s campaign wants the 6x1 vote after the election
  • Salary kickbacks — What Queiroz wrote and the rejected charges
  • Sovereignty — What Flávio offered the US on rare earths
  • Change — Flávio talks of change; he has held elected office for 23 years
  • Constitution — Flávio wants to change the Constitution; see what he has already signed
  • Promises and record — The promise is to keep them. The record tells another story.
  • Seen from abroad — What foreign newspapers and analysts wrote about Flávio
  • Public security — Security: what Flávio proposes and who commands the police
  • The Milei model — The Milei-inspired cut and what it hits
  • Kamikaze PEC — Flávio voted yes on the R$ 600 only until the election

Lula

What Lula’s governments delivered, next to the government of Flávio’s father.

  • Women — 11 women ministers under Lula, 2 under Flávio’s father
  • Bills and results — Bills, programs and laws: two different records
  • Hunger and food — Hunger and food: Lula’s and Bolsonaro’s results
  • Foreign policy — Agricultural markets: 507 under Lula, 239 under Flávio’s father
  • Education — Schools, universities, school meals and Ideb, government by government
  • Left and right — The left has never had a majority in the Chamber of Deputies
  • Social programs — Farmácia Popular, R$ 600 enshrined in law and the income tax exemption
  • Electioneering measures — Bolsonaro’s benefit had an end date. Lula’s, a law.

Fake news

What the courts and fact-checking agencies said about attacks on Lula.

Financial terrorism

Context for the alarmism about debt and interest rates.

Mobilization and strategy

How to take the Mapa further, within the law.

  • Social media outreach — From story to video: how to take the Mapa to social media
  • Whom to reach — The right page for the right person
  • Outreach material — Posters and leaflets to print and hand out.
  • Abstention — How to help people who did not vote in the first round vote in the runoff
  • Strategy — For Janones: ready-made material, with sources, instead of silence
  • Memes and maneuvering — Memes, social media and outside pressure on the election
  • Calm — Rumors, boycotts and tact in the runoff campaign
  • Call-outs — Why calling out artists does not win votes, and what works
  • Rallies — Rallies by state and city, verified one by one

The project

What went onto the site, the method and who makes it.

  • What's new — What was added to the site, day by day, and each day’s visits
  • Methodology — Where the figures come from and how they are handled.
  • About the project — Who is behind it, why, and how to get in touch.

Mobilization

What you can do

  1. ShareEvery page has an image ready for stories and WhatsApp.
  2. Send it to the right personSomeone worried about gasoline gets the gasoline page.
  3. PrintPosters, flyers and minis with a QR code, to hand out in person.
  4. RecordA short video using the page as a script.
  5. Bring back those who stayed homeAnswers for each reason people did not vote.
  6. Go to a rallyRallies by state and city, checked one by one.

No mass messaging, no paid boosting and nothing on election day. Rides only for family.

Reach

How far the Mapa has gone

pages opened
290K+
shares
46K+
print material downloads
3,933
visits via the printed pieces’ QR codes
267
Posters, flyers and minis downloaded, and people who reached the site by scanning the QR code on a printed piece. Outreach material
states with visits
27
countries with visits
76
From October 6 to October 12. Each page opened counts once, even when the same person reads several: these are not people. The figures are estimates, sampled during the busiest hours. What's new
The countries that opened the Mapa the most
Brazil285,683
United States1,705
Portugal1,555
Canada573
France481
Spain473
United Kingdom459
Ireland456
Germany415
Argentina263
Visits by state
SP64,746
RJ29,262
BA23,972
PE23,135
MG21,629
CE20,873
PB17,100
PR8,726
RS8,353
DF7,696
RN7,268
PA7,018
SC6,195
GO5,593
MA5,130
ES4,765
SE4,321
AL4,285
PI4,056
AM3,134
MS1,970
MT1,926
TO1,783
RO1,045
AP800
AC475
RR427

Who makes it

An independent project

Mapa do Segundo Turno is an independent, collaborative project, conceived by Miro Medeiros and reviewed by the project’s contributors.

About the project

Trust

Every number has a source

Each page has numbered references, with outlet, date and link. The methodology explains how sources are chosen and checked.

Methodology